Problem: traditional media (print) with a long history changes its brand and begins to move to digital, becoming independent from the more global media where it was before. How to make the investment profitable, how to be self-sustainable, when, how to orient the team towards economic objectives, how to make the investment profitable, how to be self-sustainable, how to orient the team towards economic objectives?
Solution: Development of the economic strategy, project finance to present to a supportive investor, working closely with the marketing agency and establishing work objectives with the team. After the first successful year, an annual budget sets economic objectives and monthly monitoring. It is positioning itself as a market leader in Spanish-speaking countries and is starting in the USA. The monthly monitoring allows the daily management to improve and the team itself to evolve while achieving self-sustainability (projected over 4 years).