Apps came to allow all kinds of companies and freelancers to work more efficiently and economically; we can build a tech stack adjusted to almost any budget and also over time a whole series of companies have emerged that, through plugins or simple connections for the user, allow us to build the entire technological "infrastructure", whatever our size and complexity.
But a problem has arisen, a big problem. Switching from one app to another in our daily work causes our concentration to be constantly interrupted and consequently our productivity and the quality of our work because our mental energy is diluted.
One thing I have noticed over the last few years is that a large percentage of these apps are unnecessary. I give an example in the financial area; practically everything can be done in Excel and a good accounting program, but now we have an app to calculate the cap table, another one to calculate cash flows, another one to visualize, an another one to make documents, another one to make documents ….. not to mention the dozens of channels for constant communication. All of this can be done in a single program, a basic excel, but of course, it requires more conscious (and manual) work on our side.
We need to reflect on this issue because we are in the attention economy; those who have the discipline and method to cut through the noise and work with the essence are the ones who will have a great competitive advantage over the rest of the professionals and the companies to which they belong.
Image via The Hustle