SUSTAINABLE GROWTH

Crecimiento_sostenible-Jorge_Segura
HOW CAN YOU HELP THEM TO HAVE ORDER AND CONTROL SO THAT THEIR BUSINESS SURVIVES OVER TIME?

Entrepreneurs work by intuition and are exceptional, but beyond a certain degree of complexity, they have difficulty in knowing whether their innovative ideas are profitable and how to make the growth they are experiencing sustainable.

The fundamental question is: “how do I grow while being profitable? Put another way, “I want to keep making money but I also want to grow”.

This difficult-to-balance equation is sustainable growth; maintaining margins to grow as organically as possible while managing cash flow correctly. It is the best way to maintain order, control prices and survive over time by allocating resources to innovation

1.

Strategic support

Some of the clients I worked for asked me to accompany them in their strategy that connected with the results. They wanted my judgement. Over time it has become my star service, the most valued. It is divided into 3 modules (they can be independent or together).

A

Improvement and evolution of the business model

It is targeted to digital projects, either small companies that need to monetise the digital part of the business or medium-sized industrial companies that are doing internal venture building because they have found that some internal solutions they have developed can be brought to market independently.

B

Economic strategy and metrics

Strategy connected to the results they are getting to the objectives; what is happening, what they should be doing, what they have to do if things are not going as planned, how to organise themselves, and what actions to take.

C

Work by objectives

Establishing objectives with the team to achieve the metrics we have proposed in the economic and financial strategy. This is the most operational part, which connects with the medium-term objectives and the general strategy.

acompañamiento estratégico

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acompañamiento estratégico

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2.

Pricing strategy and business valuation

A

Pricing

Pricing to optimise profits. Calculation by product, discounts and promotions.

B

Costing

Calculation of product costs for the management of the company’s resources based on actual results.
This is essential for digital product companies, where most of the costs are indirect and the products are heterogeneous. How to allocate costs to a product, what is the right price?
Specialising in digital product pricing, calculating the optimal price range to extract the maximum value from the customer.

C

Company valuation

Company and asset valuation reports as an independent expert. Normally for negotiation in the entry of new partners in the capital of the company. More info here (link).

3.

Business plan

A

Project finance

Financial modelling of projects, not only of the income statement (very simple) but also at the balance sheet level for a good understanding of the financial structure and a correct calculation of the cash flow statement.

Project finance is developed because the project needs financing. It is usually for 3 years, calculating the financial needs and the return on investment for the investor. When necessary, it is extended to a company valuation.

B

Economic viability study

Economic viability study of different initiatives. On many occasions, I work with other partners, for example, design and communication agencies, who propose more ambitious projects to their clients, so we give them the possibility of studying the return on this investment before carrying it out.

These viability plans may be required by the partners themselves, external funders, new partners or institutions that are granting aid and need to check that there will be a return to society (in the form of employment, taxes or own ecosystems).

acompañamiento estratégico

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Want to find out more about how I can help your project in an orderly way?